About the Shasta Economic Development Corporation

Learn about our collaborative nonprofit growing business and talent in California’s sunshine capital! We’re committed to fostering business expansion, attracting investments, and building partnerships to shape the future of Shasta County.

Shasta

We’re here to serve

The Shasta EDC is a helping hand, driving economic growth in Shasta County. We are committed to telling the world about our region, empowering business with unwavering support, and connecting business leaders with valuable networking opportunities all aimed at fostering success, growth, and prosperity.

Check out our business climate

Meet our team

TODD JONES, MBA, ACE – PRESIDENT

Todd is a North State Native, raised in Weaverville. He loves Shasta County and is thankful to be part of the Economic Development Team. After high school he joined the US Marine Corps and served as a Topographical Intelligence Specialist, serving primarily in Washington DC and Okinawa, Japan. He then went on to Humboldt State University where he earned a Political Science Degree. He worked for Congressman Wally Herger in his Redding Field Office until his retirement. Upon his retirement, Todd was selected to attend the Coro Center for Civic Leadership’s Fellowship in Public Affairs and worked in the San Francisco Bay Area with a multitude of different entities. After the Coro Fellowship, he returned to Redding with his wife Ericka to start a family and now is the proud father of three boys, Hunter, Zach, and Tanner. Todd holds an MBA from Western Governors University

OFFICE: 530.224.4920
CELL: 530.355.2860
EMAIL: Todd@shastaedc.org

ERIK JANISZEWSKI – MARKETING DIRECTOR

Erik is a California transplant that relocated from Michigan in 2018. He enjoys the boundless sunshine and recreation our county has to offer, and he’s proud to contribute creativity and marketing strategy to our region’s story. Erik brings a wide range of skills to the EDC. He spent over a decade in live TV, photography, and graphic design, before discovering that marketing and strategy were an even better fit for his talents. After spending a few years exploring the marketing side of state government he met his wife, took a hop, skip, and jump across the country and got plugged into Redding. When Erik’s not at the EDC he is with his better half running their small business and engaging our local startup scene. Erik believes our region has a bright future and looks forward to contributing to our economic prosperity today and long into the future!

EMAIL: Erik@shastaedc.org

AUDRA YARBROUGH – OFFICE MANAGER

Audra is originally from Austin, TX but has been a Redding local for the last 11 years. She is very invested in seeing Redding and the greater Shasta County become all that it can be. She cares about creating memorable experiences and events that people can walk away from inspired to take action with their lives.
She has been involved in numerous startup companies helping them bring structure, clarity and organization to their ideas. She is always looking to find what’s missing and how something can be improved and is excited and eager to be working for an organization focused on this.

OFFICE: 530.224.4920
EMAIL: Audra@shastaedc.org

KATIE JANISZEWSKI, MSOP, CPO – DIRECTOR at STARTUP REDDING

Katie moved to Redding in 2018 from Michigan for a job in the medical field. Since moving here she has fallen in love with Redding, Shasta County, and the surrounding areas. She believes Redding is capable of great things and wants to help call out the gold in entrepreneurs and encourage them in their business endeavors.

CELL: 530.377.3639
EMAIL: Katie@shastaedc.org

We’re Funded by Our Community

Funding for the Shasta Economic Development Corporation is a testament to the collaborative spirit of Shasta County. We are proud to receive support from our local cities, the county government, and many private investors. Their commitment to our shared mission enables us to provide essential resources and initiatives that fuel growth and success for the entire business community.

Public Investment

The Shasta EDC is partnered with government leaders at the City of Redding, Shasta Lake City, and Shasta County. These entities have demonstrated their commitment to creating a thriving business ecosystem.

The City of Redding, known for its business-friendly environment, has actively implemented initiatives and incentives to attract and retain businesses, stimulating economic activity and job creation. Shasta Lake City, with its entrepreneurial spirit, offers unique opportunities for business development and growth, bolstered by a supportive community. Shasta County, as a whole, showcases a strong commitment to economic development, providing resources, infrastructure, and programs that empower businesses to thrive.

Private Investment

Private business leaders play an incredibly important role in driving economic growth. In Shasta County that’s no different.

We collaborate with private business to support growth that benefits their bottom line and the county. By actively engaging with the Shasta EDC, local business owners contribute to the creation of a thriving business ecosystem that fuels innovation, job creation, and economic vitality. Their contributions help us attract and retain other businesses, promote entrepreneurship, and ensure a supportive network for growth. Investment from private business leaders is instrumental in shaping Shasta County’s future economic landscape.

Private Investment

Private business leaders play an incredibly important role in driving economic growth. In Shasta County that’s no different.

We collaborate with private business to support growth that benefits their bottom line and the county. By actively engaging with the Shasta EDC, local business owners contribute to the creation of a thriving business ecosystem that fuels innovation, job creation, and economic vitality. Their contributions help us attract and retain other businesses, promote entrepreneurship, and ensure a supportive network for growth. Investment from private business leaders is instrumental in shaping Shasta County’s future economic landscape.

You can invest in Shasta County’s Economy

As an investor, you can play a crucial role in supporting our efforts to grow the economy of Shasta County. A thriving business ecosystem creates new opportunities for everyone and ensures economic vitality for the future. We use investment to attract new businesses, retain and support the growth of existing county businesses, and promotes entrepreneurship. Join us to shape the future economic landscape of Shasta County and unlock its full potential.

Contact us about becoming an investor