About the Shasta Economic Development Corporation
Shasta
We’re here to serve
The Shasta EDC is a helping hand, driving economic growth in Shasta County. We are committed to telling the world about our region, empowering business with unwavering support, and connecting business leaders with valuable networking opportunities all aimed at fostering success, growth, and prosperity.
Meet our team
REBECCA BAER – PRESIDENT
Rebecca has a rich background in leadership, innovation, and community engagement, spanning over two decades. A native of Indiana, Rebecca’s career began in commercial real estate, then to academia as the Director of the MBA and Graduate Certificate Program at Ball State University. After that she entered the world of airport administration, where she managed air service development and marketing for San Jose International Airport. She further honed her skills in city promotion as VP of Marketing and Communication for Team San Jose. After settling in Redding, CA, Rebecca served as the Chief Development Officer for United Way of Northern California, where her leadership and strategic fundraising efforts made a profound impact on the community. Rebecca’s multifaceted career reflects her commitment to growth, innovation, and community service, making her a valuable asset to our team.
OFFICE: 530.224.4920
EMAIL: Rebecca@shastaedc.org
ERIK JANISZEWSKI – MARKETING DIRECTOR
Erik is a California transplant that relocated from Michigan in 2018. He enjoys the boundless sunshine and recreation our county has to offer, and he’s proud to contribute creativity and marketing strategy to our region’s story. Erik brings a wide range of skills to the EDC. He spent over a decade in live TV, photography, and graphic design, before discovering that marketing and strategy were an even better fit for his talents. After spending a few years exploring the marketing side of state government he met his wife, took a hop, skip, and jump across the country and got plugged into Redding. When Erik’s not at the EDC he is with his better half running their small business and engaging our local startup scene. Erik believes our region has a bright future and looks forward to contributing to our economic prosperity today and long into the future!
EMAIL: Erik@shastaedc.org
AUDRA YARBROUGH – OFFICE MANAGER
Audra is originally from Austin, TX but has been a Redding local for the last 11 years. She is very invested in seeing Redding and the greater Shasta County become all that it can be. She cares about creating memorable experiences and events that people can walk away from inspired to take action with their lives.
She has been involved in numerous startup companies helping them bring structure, clarity and organization to their ideas. She is always looking to find what’s missing and how something can be improved and is excited and eager to be working for an organization focused on this.
OFFICE: 530.224.4920
EMAIL: Audra@shastaedc.org
KATIE JANISZEWSKI, MSOP, CPO – DIRECTOR at STARTUP REDDING
Katie moved to Redding in 2018 from Michigan for a job in the medical field. Since moving here she has fallen in love with Redding, Shasta County, and the surrounding areas. She believes Redding is capable of great things and wants to help call out the gold in entrepreneurs and encourage them in their business endeavors.
CELL: 530.377.3639
EMAIL: Katie@shastaedc.org
We’re Funded by Our Community
Public Investment
The Shasta EDC is partnered with government leaders at the City of Redding, Shasta Lake City, and Shasta County. These entities have demonstrated their commitment to creating a thriving business ecosystem.
The City of Redding, known for its business-friendly environment, has actively implemented initiatives and incentives to attract and retain businesses, stimulating economic activity and job creation. Shasta Lake City, with its entrepreneurial spirit, offers unique opportunities for business development and growth, bolstered by a supportive community. Shasta County, as a whole, showcases a strong commitment to economic development, providing resources, infrastructure, and programs that empower businesses to thrive.
Private Investment
We collaborate with private business to support growth that benefits their bottom line and the county. By actively engaging with the Shasta EDC, local business owners contribute to the creation of a thriving business ecosystem that fuels innovation, job creation, and economic vitality. Their contributions help us attract and retain other businesses, promote entrepreneurship, and ensure a supportive network for growth. Investment from private business leaders is instrumental in shaping Shasta County’s future economic landscape.
Private Investment
We collaborate with private business to support growth that benefits their bottom line and the county. By actively engaging with the Shasta EDC, local business owners contribute to the creation of a thriving business ecosystem that fuels innovation, job creation, and economic vitality. Their contributions help us attract and retain other businesses, promote entrepreneurship, and ensure a supportive network for growth. Investment from private business leaders is instrumental in shaping Shasta County’s future economic landscape.
You can invest in Shasta County’s Economy
Our Board of Directors
Keith Hunting
D.H. Scott & Company
City of Redding
Chairman of the Board
Todd Davis
Obsidian I.T.
Shasta Co. District 4
Vice Chairman of the Board
Les Melburg
Nichols, Melburg, & Rossetto
Member at Large
Secretary/Treasurer
Eric Woodstrom
Shasta Co. District 2
Vice Secretary/Treasurer
Mike Ashby
Carr, Kennedy, Peterson, & Frost
Member at Large
Executive
Pat Corey
McHale Sign Company
Shasta Co. District 3
Executive
Michele Goedert
Michele Goedert Commercial Brokerage
Member at Large
Executive
Steve Williams
InterWest Insurance Services
Member at Large
Executive
Garrett Brown
Muse Concrete Contractors
City of Redding
Heidi Corrigan
O2 Employment Services
City of Redding
Jeff Finck
Cornerstone Community Bank
Member at Large
Lisa Geraci
Golden Valley Bank
Member at Large
Tim Maclean
Member at Large
Andy McCurdy
Gifford Construction
Member at Large
Rob Middleton
House of Realty
Shasta Co. District 1
Michelle Nystrom
Sierra Pacific Industries
City of Anderson
Gary Parkinson
Blach Beverage
Shasta Co. District 5
Zane Peterson
Peterson Timber
Member at Large
Stuart Sutherland
Heritage Coffeehouse
City of Shasta Lake
Investors in the Shasta EDC
Municipal Investors
Platinum Level Private Investors
Gold Level Private Investors
Silver Level Private Investors