Rebecca shares her strategic vision for attracting business, boosting startups, and enhancing quality of life in Shasta County through her role at the Shasta Economic Development Corporation.
Rebecca’s interview with Linda Bott and Dr. Doug McConnell on Free Fire Radio (KCNR)
Interview Summary
Rebecca’s background in business strategy, commercial real estate, and airport development align well with the mission of the EDC. Our organization is committed to business attraction and retention; not only to bring new businesses into the county but also to ensure that existing businesses remain and thrive. The Shasta EDC is particularly focused on industries like light manufacturing and distribution.
The EDC also works on air service development at the Redding Regional Airport. Rebecca is part of ongoing efforts to secure new airline services, particularly the much anticipated eastbound flights to Denver, which would significantly enhance connectivity for the region.
The EDC oversees and supports local entrepreneur with the Startup Redding program. Startup Redding offers resources, monthly community meetups, and education sessions, on everything from sales and marketing to emerging technologies like artificial intelligence.
Additionally, the EDC conducts economic impact analyses for companies considering moving to or expanding in Shasta County. These analyses help companies understand the potential economic contributions of their operations to the local economy.
Rebecca emphasized the importance of quality of life in attracting and retaining businesses. She explained that decision-makers aren’t only interested in the business environment but also the living conditions for their employees and families, including education, outdoor activities, and community amenities. It’s crucial to make a strong positive impression during their brief visits and give them a sense of what life in Shasta County could be like.
Overall, Rebecca expressed great enthusiasm for her new role and the strategic initiatives the EDC is pursuing to foster economic growth in Shasta County.
