The Shasta Economic Development Corporation celebrated with investors, business leaders, and community partners at the 2026 Annual Investor Breakfast. Speakers at the event discussed the past year’s progress and a ambitious vision for the future of the North State.
The event highlighted the power of regional collaboration, local entrepreneurship, and strategic investment in building a stronger economy.
“Our job is to help this region compete. To identify the places where we have a genuine opportunity to win, bring the right people and resources together & ultimately create more jobs, more investment, and more prosperity for the North State.”
– Rebecca L. Baer, President and CEO of the Economic Development Corporation of Shasta County
In addition to the Shasta EDC President & CEO, attendees heard from three guest speakers:
Barry Broome
Barry Broome, President & CEO of the Greater Sacramento Economic Council, shared insights from his extensive experience building regional economies through collaboration and strategic partnerships.
Connect with Barry on LinkedIn
Jennifer Coy
Jennifer Coy, Founder & CEO of Beauty Care Choices, shared her entrepreneurial journey of growing a Redding-based garage startup into a thriving e-commerce company.
Connect with Jennifer on LinkedIn
Scott Ehlert
Scott Ehlert, Founder & CEO of FABRIC Mass Timber, discussed his vision for establishing California’s first mass timber manufacturing facility in the region and the economic opportunities it could create.
Connect with Scott on LinkedIn
Throughout the morning, a central theme emerged: meaningful economic progress requires the collective efforts of businesses, investors, and community members.
“Economic development is not something the EDC does for a community. It is something a community does together. The future of this region will not happen by accident. It is something we get to build”
– Rebecca L. Baer, President and CEO of the Economic Development Corporation of Shasta County
The successful gathering reinforced Shasta EDC’s commitment to fostering collaboration, attracting investment, and creating lasting economic opportunity throughout the North State.
