Innovation & Startups

Experience the spirit of innovation and entrepreneurship in Shasta County. We offer a fertile ground for startups to flourish, access cutting-edge technologies, and our collaborative ecosystem to propel business forward.

Shasta

Join the world’s most supportive startup community

Join Startup Redding

Shasta County is right for so many — are we right for you and your startup?

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Access 32MM West Coast Customers in 24 Hours

Interstate 5 connects Shasta County businesses with one-day truck transport to a majority of the west coast.

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Cost of Living 44.3% Lower than San Francisco

Attract key talent with our low cost of living. Shasta County offers one of the lowest cost of living rates on the west coast.

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Cost Effective Commercial & Residential Utilities

Shasta County has local, publicly owned utility services that offer some of the most competitive rates in California.

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Steps Away from Big Destinations

The Redding Regional Airport (RDD), is centrally located and easily accessible. Only 6 miles southeast of downtown Redding.

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Some of the Lowest Tax Rates in California

Shasta County has the lowest retail sales tax in the state with no added sales tax from the county.

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The Basecamp for Outdoor Adventure

Explore stunning mountain ranges, cast your line in pristine waters, and explore 500+ miles of hiking, biking, and off-road trails.



Access 32MM West Coast Customers in 24 Hours

Interstate 5 connects Shasta County businesses with one-day truck transport to a majority of the west coast.



Cost of Living 44.3% Lower than San Francisco

Attract key talent with our low cost of living. Shasta County offers one of the lowest cost of living rates on the west coast.



Cost Effective Commercial & Residential Utilities

Shasta County has local, publicly owned utility services that offer some of the most competitive rates in California.



Steps Away from Big Destinations

The Redding Regional Airport (RDD), is centrally located and easily accessible. Only 6 miles southeast of downtown Redding.



Some of the Lowest Tax Rates in California

Shasta County has the lowest retail sales tax in the state with no added sales tax from the county.



The Basecamp for Outdoor Adventure

Explore stunning mountain ranges, cast your line in pristine waters, and explore 500+ miles of hiking, biking, and off-road trails.

Explore our location

Redding is such a wonderful place for people to create new startups

“I stumbled into 3D concrete printing and saw that you could print a home with this giant robot, and my mind just kind of got blown. There have been lots of unexpected things along this journey, but knowing that families will have homes is the massive reward that makes it all worth it.”

MATTHEW GILE, FOUNDER of EMERGENT

I wouldn't be successful at this level if I hadn't started in Shasta County

“California is one of the largest economies in the world and there’s a ton of advantages to starting a business in Shasta County. The economics are fantastic, we have some really sharp talent, and we are in perfect striking distance to the bay area and the L.A. Basin.”

SEAN WEAVER, CEO of TECHNISOIL INDUSTRIAL

This is a great place to do business and we wouldn't go anywhere else

“Our employees feel that they are a part of something important to the community, and when we give them a family-wage job they settle down and love it here. It’s been a great place for us to be based out of.”

DARYL MASS, CEO of MAAS ENERGY WORKS

It's beautiful the possibilities Redding offers small business owners

“It’s wild to think of where we’ve come from in the past 3 –4 years. Redding is in a really cool place. Every week new entrepreneurs, new businesses, and new creatives are popping up and it’s really beautiful to see.”

ELIZABETH WRIGHT, FOUNDER of THE MAKERY & ABODE

I believe we'll be the top family-dining brand in the country

“We’re growing nationwide. We’ve had people tell us we need to be in a bigger city, but this is where our heart, passion, and soul is. We’re going to be a big nationwide presence still headquartered here.”

BRUCE DEAN, CO-FOUNDER of BLACK BEAR DINER

The best small town in Northern California

“We always invite new businesses to come visit and find out what we’re about and that usually turns them. It’s a beautiful place.”

JANICE POWELL, MAYOR of CITY OF SHASTA LAKE

Our facilities will be operating here 50 years from now

“It’s a wonderful place to live. I’ve been here over 40 years, my children grew up here, the quality of life, the outdoor activities, we’re happy to be here.”

MARK EMMERSON, CEO of SIERRA PACIFIC INDUSTRIES

❉ Economic Indicator

Shasta County is home to 8.2k businesses

“D.H. Scott & Company have been in business here for more than 30 years, and it’s very exciting to see the number of local establishments exceed 8,000. We’re hoping this number will continue its trajectory in the years to come.”

Keith Hunting, CPA, Partner at D.H. Scott & Company

❉ Economic Indicator

Shasta County is home to 8.2k businesses

“D.H. Scott & Company have been in business here for more than 30 years, and it’s very exciting to see the number of local establishments exceed 8,000. We’re hoping this number will continue its trajectory in the years to come.”

KEITH HUNTING, CPA, CO-MANAGING PARTNER OF D.H. SCOTT & COMPANY

We’re here to support

Our Local Startups

Site selection and shovel ready properties

Shovel-Ready parcels are waiting

Strategically located on Interstate 5—midway between Los Angeles and Seattle, Shasta County offers shovel-ready office and industrial sites at highly competitive rates. Our region connects you to the Western marketplace while surrounding your business with stunning landscapes and mountain views.

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Shasta County News

Celebrating Progress and Opportunities at the 2026 Annual Investor Breakfast

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