Innovation & Startups

“California is one of the largest economies in the world and there’s a ton of advantages to starting a business in Shasta County. The economics are fantastic, we have some really sharp talent, and we are in perfect striking distance to the bay area and the L.A. Basin.”

SEAN WEAVER, CEO of TECHNISOIL INDUSTRIAL

“Our employees feel that they are a part of something important to the community, and when we give them a family-wage job they settle down and love it here. It’s been a great place for us to be based out of.”

DARYL MASS, CEO of MAAS ENERGY WORKS

“It’s wild to think of where we’ve come from in the past 3 –4 years. Redding is in a really cool place. Every week new entrepreneurs, new businesses, and new creatives are popping up and it’s really beautiful to see.”

ELIZABETH WRIGHT, FOUNDER of THE MAKERY & ABODE

“We’re growing nationwide. We’ve had people tell us we need to be in a bigger city, but this is where our heart, passion, and soul is. We’re going to be a big nationwide presence still headquartered here.”

BRUCE DEAN, CO-FOUNDER of BLACK BEAR DINER

“We always invite new businesses to come visit and find out what we’re about and that usually turns them. It’s a beautiful place.”

JANICE POWELL, MAYOR of CITY OF SHASTA LAKE

“It’s a wonderful place to live. I’ve been here over 40 years, my children grew up here, the quality of life, the outdoor activities, we’re happy to be here.”

MARK EMMERSON, CEO of SIERRA PACIFIC INDUSTRIES